Some of the reasons many companies are struggling with data:
  • You're using spreadsheets to create and/or respond to questionnaires
  • You are inundated with multiple requests from different customers
  • You find yourself asking and/or answering the same questions, over and over again
  • You're using e-mail to communicate about data with your various stakeholders
  • You need to call IT every time you have to make a change in your data collection process